I think what the OP meant as price is the high amount needed for bitcoin transaction as fee. He is asking questions about how mempool congestion, about how it can be reduced or gotten rid of if possible. Also about why bitcoin remain the dominant cryptocurrency.
Well, there is nothing that can be done about that. The fee system is good the way it is. No need to be tweaking it like the Ethereum devs always do, because too much tinkering does not make the bitcoin network better but worse.
One needs to only look at the disruptive nature of Ordinals and Runes to see what too much modifications will do against a blockchain.