There was a time when litecoin was under top 10 in market cap. It has many advantages also like less fees in transfer and faster transfer time. Still if we see current position, it is number 21 based on market cap. Why have coins like litecoin failed to make it big ? Did they lack marketing budget and it caused this issue ?
Litecoin hype was died when their own Founder decided to sold his holdings long time ago when the price is on ATH. There’s no big development happening on this project already since it just follow Bitcoin footsteps unlike other blockchain that innovate with the current trend in the world of DeFi that boost the valuation of the project.
It’s simple, if the founder itself decided to take profit on his holdings then why will you invest heavily on a project that a developer not holding his majority of shares. This show weakness to the project.
https://www.reddit.com/r/litecoin/comments/7kzw6q/litecoin_price_tweets_and_conflict_of_interest/?st=jbf703n1&sh=70857870That's right. Even I had heard this news few years back when Litecoin founder was in news and was about to sell his holdings.
The hype literally died around Litecoin and that's the major reason why it's not on the top of the list.
It just became a stale altcoin since last few years.