There was a time when litecoin was under top 10 in market cap. It has many advantages also like less fees in transfer and faster transfer time. Still if we see current position, it is number 21 based on market cap. Why have coins like litecoin failed to make it big ? Did they lack marketing budget and it caused this issue ?
Cryptocurrencies are units of digital currencies with competitions of which currency will stay at the top trends. The reason litecoin may have lost its market value position is as simple that the developers failed to keep the coins domain update with some sorts of marketing strategies potentialed to create new innovation around the projects to attract more investors.