There was a time when litecoin was under top 10 in market cap. It has many advantages also like less fees in transfer and faster transfer time. Still if we see current position, it is number 21 based on market cap. Why have coins like litecoin failed to make it big ?
It didn't failed because if it does, we're not seeing it anymore on that the top coins list on the rnakings. Because check out all of the other altcoins that have been known during its popular time, they're never known by the new comers today. But take a look at litecoin, it's still known widely and still being used for its purpose for having cheaper and faster transactions.
Did they lack marketing budget and it caused this issue ?
Not really but I think one factor that it fell to its rank was due to the fact when Charlie Lee announced his departure from this project and said that he has sold most of his Litecoin holdings already.