Well he is not the first to start the tradition because I think it's like a ritual with the owners of the club now and the previous owner @Roman abramovich even did worse as he frequently sacked coaches on a steady although his wasn't fixated on squandering money on buying big names but he did have his fare share of the Chelsea syndrome.
People are comparing the past management of Chelsea under the leadership of Roman Abramovic to this of Todd Boehly are definitely wrong, both sacked coaches and buy players yes, but let’s compare the way it was done. First of all Abramovic wasn’t hiring just any manager In the Market like the way this current board is going on about now, you must have the characteristics of a winner and be winning already before you get to come in as the manager, Boehly just signs any new name on the block and expects them to perform magic within a short period of time. There is also the freedom to given to managers to have a say in the signings of players, not now that Todd Boehly does everything himself.
It can be said that Abramovich achieved success when he owned Chelsea. The Abramovich era, lasting 19 years, with reasonable investments and tremendous pressure for any coach, brought Chelsea a total of 21 titles. No matter what changes, fans at Stamford Bridge and generations of Blues players have not forgotten Abramovich.
And Todd Boehly will kill Chelsea. The reason I say that is because of Todd Boehly's crazy and wrong player transfers. This team bought too many young players, signed too long contracts, and got rid of veteran stars too quickly. All of this causes everything to decline and become a mid-range club. This strategy has potential risks as young players need time to develop and adapt to the top football environment. Boehly's long-term vision will require patience and support from fans, but if successful, Chelsea could become a force to be reckoned with once again.