Yeah the rumors are ultimately just to drive traffic up because after all this is a situation where some media are taking advantage of the news to make a headline in the news especially with Kvaratskhelia who until now stole the attention not only for his performance at Napoli but indeed this also refers to Kvaratskhelia's performance with Georgia in this euro so with the increase in popularity that is happening now for Kvaratskhelia then it is definitely going to be a good rush for news traffic.
But even so, I agree that in the end the decision will probably happen after the Euro because seeing from the situation that happened now the summer transfer is also not fully opened and will start to be crowded after the euro later so by looking at the time that happened then there must be a decision about Kvaratskhelia's future whether he will stay at Napoli or look for a new adventure in a different competition for next season.
I totally agree that rumors about Kvaratskhelia moving teams are overstated and meant to grab attention. He played amazingly well for Napoli and Georgia making him star. Media is making big deal about it to get readers. While it is fun to guess what might happen we won't know for sure until after Euro tournament. Transfer window has not officially opened yet but it will soon. Then we will find out if Kvaratskhelia stays at Napoli or joins different team next season. Until then let's enjoy rumors but we should not take them too seriously.