Rather, it's just a form of marketing that the project developer launches to attract community interaction.
Interesting, and even more interesting if it got listed onto an exchange... and not a small one.
I'm really amused by the confusion and exaggeration with these types of projects in space.
I said from start I don't know the coin. It was clear - I hope - that I've made my analogy with Pi. It looks I've got some thing wrong (user data gathering), apologies for that. Still some things remain: it's not mining and it's not really a coin with actual utility. Still, as long as people hope they can earn off it, it can live.
Just then the lifespan
may be even shorter than for the user-data-gathering coins. It all depends on when the speculators get bored of it/find something better or - more important - when the exchange decides to delist it (it has happened for many coins, with huge impact)