By now you should understand that it is because of quick gains that is why they invest in Bitcoin before the halving so that when there is a new ATH, they will have huge profits. However, it is a bad idea because everyone controls how they make use of their finances. If a short and quick gains is their problem, then they should go for it. One thing I must say is that these set of persons do not understand Bitcoin they only came because of the hype of halving, and rumors about Bitcoin making people millionaires. Am glad they were disappointed because the bull run did not just come immediately after the halving, so am certain that most of them by now would have sold their Bitcoin at losses or few profits since the price started going down.
Every bitcoin has reached ATH and the statistical growth of users and investors increases very rapidly because they expect quick profits with the target of reaching higher prices. But their predictions are wrong because no one can target the cryptocurrency market price correctly and they will definitely rush to take profits or they will sell bitcoin at a loss, they don't understand the fluctuating market conditions that can change at any time and the market is difficult to predict, so they must be given education about the proper way to invest in bitcoin and they must know how to manage crypto assets wisely, they must allocate an appropriate budget for investing in crypto so that they can hold bitcoin assets for future profits.