For me, I feel like it's probably easier to quit when you're losing because of the hype around the winning, it's really difficult to quit when that's what is happening not to mention that it's easy to see yourself quitting when you know and are aware that you're bleeding money, it's much more logical for you to quit as soon as possible, that's how simple I think is the reason why it's easier to quit when you're on the losing streak rather than on a winning streak and I think a lot of us here have the same sentiment and think the same obvious thing.
both actually require experience and good emotional control. Stop when you win, of course, to secure your win and be able to enjoy it. Stop when you lose to avoid bigger losses.
I personally tend to chase losses until my fund allocation runs out when I lose. It's easier to stop and get out of the game when you win because there is a desire to enjoy the victory for me.
Of course, every gambler has different thoughts and habits.
Personally, I keep chasing losses until the full potential of the game setup leaks the required minimum multiplier that makes the whole betting experience enjoyable. The main point here is to know when to stop, it is ok to deposit b2b on loss streaks but it shouldn't exceed the monthly deposit limit or the red line that can cause potential trouble for you. The coin has two sides, so we are supposed to see both sides in the process, house edge is unbeatable in any case.