Yes you can as it can be a big shot or you can crash into the ground. Also its not for everyone due to the lack of proper methods to find a good one. Many people will say you need to find a strong community but i think its a grain in the sand because anyone can build a community and hire bot to make it look real. Its next to impossible to find a strong meme community till it well established in the industry. By that time all the meme fun is gone and there is no point of investing in them.