In the olden days, political seasons and Christmas season had no variance as both seasons were seen as festivities and exchange of pleasantries.
olden days do not seem to be accurate as it still happens even now
in some countries, even as mine two of the biggest holiday would be election and christmas. this is the time where people go all out and try to seem as happy as possible even if it might not be true this is also both the times where politcians tend to help as much people
just like any holiday though it comes and goes the politcians you see helping people during election season would soon stop once they are in position