This is definitely one of the most important things to consider when running advertisements in a forum. The brand of the company, especially new ones, would benefit greatly if an experienced and reputable member manages the campaign. Not many people visit the services section, so they might not know if the feedback they read or the signature a member is wearing is paid for.

However, experienced gamblers who have been in the forum for years know that when a popular campaign manager in the forum manages a campaign, we can be confident in using the platform. The manager themselves provides a level of assurance that it's legit, as they conduct their own investigation before accepting the job. Promoting a scam site would damage their reputation and lose them future clients.