Since they have nothing to prove at this point because of lack of budget, they don't really need it rather all they need to do is to create hype like any other Memecoins to make some noise and to get the attention of some investors.

After that, if they become successful doing it, they will follow it up with promising whitepaper and roadmaps to strengthen the hope of their investors.

Therefore, while the investors are like gambling with their money to invest in these Memecoins, the Devs are also the same but mostly they're the one gets the profit. Because when they don't reach their goal on their sales they will just simply stop the development and leave their investors with false promises leaving them behind just like what happened to most of the Memecoins that have become shitcoins so far.