These sorts of "influencer programs" are pretty much similar to almost any typical marketing campaign. These just sometimes become very controversial because the influencers don't disclose that they're sponsored, and because sometimes they give out fake information just to pull people in.
As long as you don't do those 2 shitty things, you're good.
Thanks for the insight! As a builder, my focus was on adding value to my community. Although the CEX helped, they didn't ask me to exaggerate or misrepresent them. Instead, they wanted me to share my genuine experience using their platform, which I did.