LOL

This title reminds me of rentahitman. The title and domain name makes you think that you are at a murder-for-hire service, but when you read it, it's just a play of words for an SEO service (Google calls the action of clicking on a search result a "hit".

But yeah, there were a bunch of quacks who actually thought they were on a guns site and sent the owner detailed requests on email, he reported them all to the FBI, and he ran the whole thing like a honeypot later.