I believe it's safer to make the link appear in the form of a code so that newbies who are here won't click on it and fall victim to that scam. 
 
It was already obvious from the beginning that it's all a scam. If it's not a scam, where will the trading platform be getting that bitcoin they will be distributing to their newly registered users without them tuning out of reserve in no time, and then again, what will be their reason for even starting up a trading platform if they have a large amount of money to give out since the sole purpose of every business is to make a profit?