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They hitting more bigger market and you can read here their current target for their actions they do
https://sbcnews.co.uk/marketing/2024/01/03/roobet-tiktok-crypto-snoop/For doing that for sure they can get more virality of their casino since the influence of the people they used for sure will give them a lot more exposure to a lot of people especially for those people who are been exposed on online gambling scene.
I guess they are partially done with doing marketing here that's why we see less activities happened to them here. Then they want to try having partnership deals with famous individuals to get more better exposure for their brand.
As far as I know - roobet signature campaign has been around for several years on this forum and not only that, roobet also often open contest and shares some prize with user. Their marketing on the forum can be considered successful although I noticed that the number of participant in their signature campaign on the forum has been reduced - but the campaign is still running.
Of course they can try other platform for a larger target market including TikTok, Instagram and various advertising platform – but they can also be affiliated with several well-known figures such as artists or other famous people. But what is certain - roobet may still add participants to its current signature campaign or may reduce it to the point of stopping the campaign for one reason or another. It's up to them - but if they want advertising activity to increase on the forum then of course the marketing team can add more participant.