First, don't be too persistent in convincing someone to dive into the Bitcoin realm. The reason is, Bitcoin is volatile, and there is a risk of loss if someone does not really understand Bitcoin itself.
To use Bitcoin in terms of payments or anything else, both parties must know what Bitcoin is, how the system is and the risks and benefits. If only one person understands and the other party doesn't understand, this will clearly cause new problems.
Innovation comes from oneself and knowledge of it. If innovation is just an invitation or coercion it will only cause problems and losses due to a lack of understanding in this area.