Europa is always an exciting competition because of how diverse the teams are in this competition. The clubs who struggle to make the top four in their respective leagues are seen as bad and then they go ahead to play in the Europa and then they do wonders! Atalanta last season was taken the least seriously and they beat everyone to take the trophy. I don't think Liverpool or Leverkusen in their worst nightmares expected Atalanta to be such a force. This is the beauty of football, the unpredictability, and the unseen legwork players and managers put in to do insane work is beyond the beauty of the game. Europa is as exciting as any other European competition, and we all are here for it.
Before now some persons wouldn't take the Europa games as serious as they would with the champion league games and some other domestic league games too, now the epic events and the shocking winning of the trophy by a least expected team I suppose should have brought life back again to the Europa and even more attention may be given to it in this new season looking at the teams who made it to the Europa and having a big names amongst the smaller ones, even if we know the big name isn't in their best form, there are still expectations for them, i love the very new competitive nature that the Europa is taking, it's making it become a more serious league than it has appeared to be over the years.
The European League has been able to become magical and attract many fans. I have seen in the last few years that many fans have started to look at Europa League matches. Maybe because it is filled with several big clubs, this is a strong reason why the second caste competition in Europe is also a priority besides the Champions League. I applaud what UEFA is doing, they are really able to create a league format between European clubs very well, so with a competition like that, mediocre clubs also have the opportunity to play against teams outside their domestic team at various levels.