I don't find any point to reinvest in a meme project that have already made a significant rally. The upside potential is gone and even it made another rally somehow it won't be worth risking the money as the chance of going down is higher than the chance to making another rally. MEME game is different and as soon as you figure this out it will be easier for you to understand which meme you should invest though it is not advisable to made investment in new meme project.
Yeah, people need to understand that they are not going to see meme coins that have surged extremely high once doing it again because that isn't how they work, they gain value when they are hyped initially because they get a lot of investments and their prices and market caps get a boost which is why they go up a lot, but once they come back down, they won't be able to repeat the same thing.
Many people buy and hold meme coins hoping that they might make a fortune out of them when they go up again but it's a useless thing to do, it is better that you sell the tokens for the best price you get and invest the money in an altcoin that has good potential and you might make something out of that money.