sometimes what actually triggers this type of feeling of wanting to win further is maybe past achievement of a similar win so when the gambler plays and gets near to a stage that he could actually get the wins that he has actually achieve before then the instinct to continue kicks and he forgets all about the dangers and poses his mind at the target of that same win.
The facts you convey above cannot be denied, they gamble prioritizing passion and emotion to recover losses or want to achieve the highest profits, but they ignore important notes to anticipate losses and they ignore the rules for gambling responsibly.
I'm afraid there are still many gamblers who don't make gambling rules to limit themselves, they think it's not important but they will regret having lost everything in betting and they tell themselves that they have to make basic rules before gambling to overcome greed and rules to avoid gambling addiction.