I usually see it as luck for those that manage to get a huge profit from some altcoins. Because in my case, if I purchase a meme coin at a low price, the moment I realize a cool profit, I will just sell off the token and move on, but some investors are high-risk takers and are willing to accept the outcome of their investment. So, even if the price of their invested meme coin is pumping, they might not sell it until it has reached their targeted price. The target price doesn't come easily; even at some point, they will see a huge pump, and after some time, the price will still collapse. 

But one thing about investing in altcoins, mostly the cheap ones, is that if you invest a huge amount, just a small pump can give you a huge profit. Take, for example, when you invest $8k in a token whose price is $0.0⁶1 and you successfully acquire 80 billion of that token and luckily the price jumps to $0.0⁴9, that will turn your $8k into $7.2 million.