This is very true and exactly what is happening in the airdrop space nowadays. If you look at all tye point system projects who has already airdroped to users, you will discover that those who are at the top 10 for example have tye highest points and as such earned the bigger portion of the airdrop percent.
The more money you suppl in a pool, the bigger will be your airdrop reward. Same thing applies to investment, the more tye merrier.
Reason why the rich will always get richer because they have the capital to invest heavily.