I think this is the most important part of the article.
According to the statement at that time, the aim of this move was cater the growing demographic of tech-savvy clientele. The decision to expand these services into Europe comes as a continued effort to meet the evolving preferences of its customer base, according to a press release.
I am one to encourage businesses to adopt cryptocurrency as part of their payment option. However I am against the idea of doing it because other people are doing it. It should be backed with evidence and the evidence is what we can see from the quoted text in the article. What this translates into is increasing clients base and increase in revenue.