It shouldn't be seen as some get rich quick scheme or so.
This is hard to remove from the minds of the people that just speculates the lives of the actual holders. They think they're all rich and that's because Bitcoin is a sort of rich quick asset.
It's a global phenomenon when people talks about money, all ears are there and that's why Bitcoin has been also became popular because it had made a lot of early adopters rich.
But, they need to realize that those holders have gone through a lot of risks, devastations, debates, frustrations about its volatility and who knows if they've quarreled for that with a family member just to keep on holding.