To put it simply, the educational process in the TON ecosystem with users, the marketing process from some projects brings buzz as a catalyst to attract people's attention.

IMO, Catizen at this point is doing well in terms of outreach, and actually in terms of FOMO it is feasible to become the next new project on TON to be launched with great interaction from many sides.

I think the final cooking process is perfecting, and perhaps we will soon see it appearing in many places and being mentioned.