Cryptocurrency and football or sports in general are just starting to intertwine more. It first started with FTX with the FTX arena and their Steph curry partnership and then we started seeing fan tokens from a lot of football clubs on Chiliz. Then companies started sponsoring football teams directly, OKX - Man City, Crypto .com - PSG, Binance - Lazio, Chelsea- BingX.

Even still exchanges endorse players directly these days like Binance with Ronaldo and Bitget with Leo Messi. I met a Polish Ekstraklasa league fan yesterday that told me his club Stal Mielec signed an endorsement deal with BG just recently https://stalmielec.com/bitget-nowym-sponsorem-naszego-klubu/

i think this sort of endorsement is a win win really, exposure to the exchange and money for the sport team or do you guys think sports and crypto shouldn't mix?