Good question, for me this is what I look for when I do my own investigation,

c. tokenomics - how it the tokens distributed, will the majority of the stakes are going to the devs themselves?
d. where they are going to list? Is it on a top tier exchanges or just fly by night?
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I think the tokenomics and the exchange to be listed on really matters alot. Last time I checked coins to be listed on binance tends to have great values. Good points you made.