This concept works as a marketing which aims boosting Bitcoin price by decreasing the supply of coins for sale, so the increasing demand will push Bitcoin upside constantly. However, on practice it doesn't make much sense, because you can't use your Bitcoin at all as currency, because there aren't many shops and services accepting it as payment method nowadays.

Therefore, you need to exchange your BTC into fiat first in order to use your money. For that reason, I think it's a bad idea to just hold BTC, as I consider important to use the money to benefit you, otherwise you are the one who is serving money and not the opposite.