Chelsea should be chasing the tittle if they want fans still come to stamford bridge. but yeah it's a bit difficult especially they are in the best league in the world, maybe with the current composition of players now, chelsea will be the champion if they are in a league where the competition is not tight like ligue 1 or eredivisie. Chelsea have to fight hard right now, the team on premier league getting stronger day by day with many large investors invest their money on the club. I don't think if just equating them Chelsea able to be a champion because some clubs have already gone ahead to recruit the new best player and coach.
In my opinion, if Chelsea still likes to fire coaches, Chelsea will never be champions again because by firing the previous coach, Chelsea must start from scratch again. We know that Pochettino has actually built a good team, Todd Boehly should have given him one more season. But now Chelsea with a new coach, he definitely needs to adapt again even though the squad left by the previous coach has the best squad. But it feels difficult for Chelsea to compete this season, not to underestimate the current coach but the reality is that no coach can be successful with a new club in one season.
If you look at the friendly match, Chelsea is not that bad but Chelsea still needs to improve the way they maintain their defense. Otherwise, they will be destroyed when playing against elite teams in the EPL league. I also hope that the culture of firing coaches at Chelsea can be eliminated, because building a strong squad takes a process, it cannot be done instantly.