I see that you use the word thrive there and according to its meaning, it is both negative and positive. This was indeed the company can experience when they start involving their selves in Bitcoin, as we know how volatile this coin is but as long as they are doing the right measures, the final outcome can still be positive. If they do invest in Bitcoin, it's also a good thing for us to do the same thing. Not only that Bitcoin is beneficial to us but the more we will benefit because of their effects, however even without them, we still can invest on our own and this is the right approach, and that is we must not compare our selves to other people.

And in order to see this, we can use the chart to see that up and down or zigzag movement of the price. We are talking about crypto here and this is not only limited to Bitcoin but also to Ethereum and other altcoins and tokens. Despite the high volatility in Bitcoin, surprisingly it is still the safest coin among all cryptos up to this date because it can bounce back easily if in case its value got dumped for some reasons.

The real risk in crypto doesn't come from a simple observation but it is when you are already involved in the actual thing. We still can mitigate it by investing only amounts that we can easily afford to lose and also by choosing the right set of coins that will be included when we create our own portfolio.