I don't know why people are putting so much time and energy into unveiling the identity of Satoshi.
For fame maybe, they want to be the one who finally unravels Satoshi's identity, but we very well know how it will end, in nothingness.
I completely agree. This is all about self promotion, or in the case of a Journalist like Dave Troy, I would say he wants to promote his journalism by making it look like he has a big story on the hook.