Yeah Heard about it. By the way, a lot of projects are hyping on PEPE's similarities, not all are worth it ( & of course not all are fake/scam as well )

Best to do your own research if your friend is credible enough.
Persinally, It is hyping on google for quite a time & got my attention as well.
Here's a list if you wanna read more - https://topcryptopresale.com/best-altcoins/

Plus, It is also listed on major exchanges ( seems like a serious thing, ain't it ), Again another advice is not to jump in with a lot of budget.
Always consider the risk factors.