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The casino owner know that if their casino can gives satisfaction to their members, that will makes their members stay for a long time and keep playing gambling and that means the casino will gets their profit. If land based casino can thinks far about the growth of the technology, they will prepare for that and will trying to expands their business to have more profit.
Now the competition is also getting tougher and many land-based casinos have online casinos as well for more profits.
Developing their business to get more profits is the way to do it, now it's the digital era and everyone needs gambling that can be played in the past without being limited by place and time.