one thing that make them popular is they have low barrier of entry, memecoins are often priced low, making them accessible to a broader audience, including new and small-scale investors who might be looking for "the next big thing", but i read somewhere that only 15 out of 1.4 million memecoin is success. that mean to much popularity that some people take advantage of that to creating pump and dump scheme. also influencer lot of them promoting memecoins.
That's a good point mate, but one thing I've come to understand is that in reality when people are bored, they'll either look for games or jokes that would make them happy and since memecoins are the joke of Cryptocurrency, I feel recently, some investors use it to get past the boredom that comes with only having Bitcoin in their portfolio, my thoughts mind be wrong though. Well you're right that not all memecoins have been successful so far and investor shouldn't just jump into any of their projects for investing sake, they should look out for those successful ones like DOGE however, they should note that memecoins are not for long-term purposes just invest when there's a buying opportunity and take profits.