I did not know that. But dont you find it strange that BetFury isnt collaborating with any celebrity? Stake, Duelbits, Sportsbet. Even exchange crypto.com has signed with UFC for example. Isnt it an indicator that such promotion works. But instead BetFury has daily competitions for ages. I am not to blame their tactics, but would be great if we have something new.
Crypto.com has been spending hundreds of millions of dollars on similar partnerships, and they promote the brand not only through the UFC but through other sports as well.
As for Betfury, I think the reason is that their marketing budget is probably not that large, and the Betfury team can't afford to spend tens of millions of dollars on this kind of promotion or any celebrity who might demand a contract worth a couple of million dollars.