I think the idea is very good indeed. (now in terms of revenue I don't think we should expect a lot for quite some time...)
However 2 or 3 weeks to build an exchange (of quality... crappy in terms on exchange have no interest) seems very optimistic (I have an eye on alcurex... and we see that it takes time).
So if you want to succeed in it, that will take time.

(if you still have time to change the name of the coin, I think it would be better to avoid confusion: already  4 pandas, 2 limes, 2 shares...   forgot to mention an endless lists of Bite, bit, byte, Bijte coins)