I guess typical retail behaviour is to arrive late and be exit liquidity for the OGs!
But aren't the plebs like us also called "retail"?
¯\_(ツ)_/¯
But we're probably some of the "smarter" plebs/retail because we positioned ourselves during those bearish market cycles when Bitcoin was priced with a discount.
For OP's question of "when" actual retail arrives, that's probably going to be during the part of the cycle when the market's surge and its hype is in its peak level - perhaps 2026?