Rebranding is a last resort if the token fails to rise, but if POL does not gain traction and popularity in the coming months, Polygon(Matic) will perform poorly during the current bull market.
Aside from the ticker change, I don't think there are any major changes to their infrastructure or ecosystem so I don't we'll see any major price action to the upwards unless the market goes full parabolic in the last 4 months of the year. Fingers crossed but the rebrand I'm actually betting on is FTM to S (Fantom to Sonic).