This is a new crypto project whose future plan is to build a Telegram exchange.  And currently its airdrop is running on Telegram mini app where you have to increase Blum points by playing games. And these will be calculated for future rewards.
But the reason it currently has a lot of hype is because its CEO and some team members are X employees of Binance.  So many think Binance might have a big connection with Blum. But I am not sure of it. at Blum you can earn Blum points just by playing games now.