I feel your pain, it's not easy seeing the value of your BTC shrinking and you feel nothing, especially if you're an average income earner that is struggling to make ends meet. This'll be my first bull run experience and if not for the fact that I've researched Bitcoin historical pattern and have built the firm belief that it's a store of value that will always reach new ATH I should've been very scared too. The bright side to this dip is that it's still an opportunity for hordlers to accumulate more before the bull run proper kicks off. So the strategy is buy, hodl and wait for as long as it takes for bull run, which will surely happen. Try not to worry too much about the short term price movements if you're holding for the long term.