I don't know about any other person but personally, I've come to discover that winnings that are unexpected excites the most than the winnings that are expected, regardless of the amount of money involved.
For me I just know every win in gambling excites me because winning in gambling always come as a surprise. Gambling is always unpredicted and when a win takes place it gives good joy that needs to be celebrated. One of the funny thing about gambling is that we don't even know when the win will occur and whenever one gets lucky to win it brings so much excitement.
But sometimes it can be different in games like sports games expecially when a superior team is playing against a weaker team, at this point you already know the stronger team have more chances to win and if it eventually comes out as win their won't be much excitement because you already know who likely to win the game.