There are levels of richness. A person that has a million dollar worth of assets is considered rich but some other guy with $10 million is 10 times richer than him and can afford to have many more luxury items than him. Then there are other people that have $100 million in their accounts.

Long story short, a rich person wants only one thing: to get even richer.

The mission only ends when he becomes as rich as Warren Buffett or Elon Musk.