Well, humans are prone to react negatively to certain things especially when they're the victims and some have even blamed the media for their carelessness, however it may be, the media has it's benefits to Cryptocurrency and has caused a recent mass adoption of Cryptocurrencies be it Bitcoin or Altcoins. For instance, Cryptocurrency is the new trend when it comes to finance and one the fastest ways to know about new trends is the social media.
Humans tend to trust people who are in their contact for a long time, and online, they trust people they can chat with and who follow and like their posts, so its easier to refer or recruit people in social media because of the relationships they have cultivated over the years than articles or videos, I have joined and recruited people through social media., so I consider social media as a powerful tool to disseminate information about cryptocurrency.
Another instance is the airdrop fever, the airdrop have been ongoing for years now but social media through telegram and Ton blockchain has caused a mass participation of airdrops lately compared to previous times .
I was referred and also referred people using social medias like Facebook and Telegram It's much easier because of the the trust and respect that we build up and I will continue to use social medias as a tool to refer people to Cryptocurrency and maybe get me involved in some good Cryptocurrency project