Hype will not last long because it is going to fade and other projects will get the hype that you were once getting hence you shouldn't be depending on hype to invest into a project. Cryptocurrency that depend on hype fades quickly and they don't have anything to offer. Projects that use hypes are memecoins that don't have any utility but projects that have utility shouldn't depend only on hype but build their community and project to offer a good service for their investors.
Hype effect would be like this.
https://x.com/naiivememe/status/1832195826849845522Watch the short video and you can understand big risk of hype, at the end, very few people participated in the hype project can be exit safely. Most of them stuck in a death hole without any chance to escape. It is not like someone will come and rescue you because in investment and trading, you are doing it with your own capital and if you lost all your capital, nobody can help you or rescue you. It's different than normal rescue in life.