Another instance is the airdrop fever, the airdrop have been ongoing for years now but social media through telegram and Ton blockchain has caused a mass participation of airdrops lately compared to previous times and to crown it all, telegram which is one of the biggest social media platform have even got their own exchange and wallet where it's users can easily purchase Bitcoin and other cryptocurrencies.
Indeed, airdrop blew up recently due to social media adoption, a lot of people including myself got into raindrop this year. And I can only imagine how much certain people who have known the game of airdrop before social media blew it up have made from it.