Well, humans are prone to react negatively to certain things, especially when they're the victims and some have even blamed the media for their carelessness, However it may be, the media has it's benefits to Cryptocurrency and has caused a recent mass adoption of cryptocurrency, be it Bitcoin or Altcoins. For instance, Cryptocurrency is the new trend when it comes to finance and one of the fastest ways to know about new trends is social media.
6 of the top 10 websites on the internet currently are social media platforms so its easy to say that anything that trending expect it to be on these platforms, and so many times that Cryptocurrency is trending in the internet.
Pormoters and pioneers of cryptocurrency have utilized the power of social media to get the knowldge of Cryptocurrency among the people, so yes Cryptocurrency benefitted from social medias but in return, the whole world benefited from the power brought by the technology of blockchain.