in today's era it is difficult to compare Ronaldo's reputation with other players, maybe only messi is able to compete with him. Ronaldo is not only able to play a role on the field, he can also be an icon in other fields such as raising other reputations for anyone who is able to have it.
Ronaldo has rejected millions of dollars because of his reputation, he has rejected alcohol brand advertisement and even ordinary Coca-Cola drink to later request for ordinary water. He has been a role model for many people but I can't say for the family aspect. Messi has been a role model when it comes to family because he is legally married while Ronaldo just recently do some paper work with his partner, though I don't blame him because women are career bender to celebrities.