Well, humans are prone to react negatively to certain things especially when they're the victims and some have even blamed the media for their carelessness, however it may be, the media has it's benefits to Cryptocurrency and has caused a recent mass adoption of Cryptocurrencies be it Bitcoin or Altcoins. For instance, Cryptocurrency is the new trend when it comes to finance and one the fastest ways to know about new trends is the social media.
Any person who would criticize the influence/impact of social media in today's age doesn't know how to mark level from his left and right, social media is an important factor, it's proven because most informations, newly developed ideas (including Cryptocurrencies), Bitcoin and more are all talked about which has contributed fairly to the level of involvement.
I think lack of social media during the early time when Bitcoin was found contributed to the low adoption rate, clearly many never knew about Bitcoin and those who heard slightly about wasn't getting the clearer picture of what it was and this was what social media could have fixed by simple interactions within the internet space. Social media would have brought about more reasons as to why Bitcoin should be seen and accepted.