It's expected that the team won't want the DOGS hype to die down and another factor we should look at is that the exchanges that Listed DOGS won't want it to die down either After all, the biggest commodity is attention and in this case hype. I think I made a similar post about this with an example of an event here that  Bitget created to utilize the hype. Their choice of rewards were DOGS and TONCOIN in pretty high quantity which were in pretty high quantity, it's a pretty clever marketing tactic considering the present hype the TON ecosystem is driving.